Partners buying white label casinos are always found. In this situation they take all the risk in promoting the casino and return of their expenses. On the other hand, this scheme is convenient for them too. They can get good software for a small percent of its full cost, their organizational expenses are minimal – they do not have to get license, organize processing and support service, solve problems with servers etc. Thus, with minimal investments a partner gets a good casino and begins to promote his own brand. Certainly, he gets only 50% per cent, but in partnership programs he would get only 30-40%, promoting somebody else’s brand. This scheme, in case of successful promotion, gives an opportunity of buying software out completely or selling a popular brand with its gamblers. It seems to be a good variant for businessmen – beginners ready to invest tens of thousands dollars, but not millions dollars in their casino.
All the owners of white label casinos feel comfortable (although they take smaller or bigger risks). And what about gamblers? It is not so convenient for them. Firstly, user is usually allowed to have an account and get bonuses only in one of the casinos, a parent or a white label one. The later does not want to mention parent casino or other competitors, which is why pokies lounge usually get to know that they have spent time and traffic down the drain, only after they have registered or even made a deposit. Secondly, the risk in gambling is increased, as the new member of interrelations appears – white label casino owner. It means, that a chain of problem solution becomes longer, and risks for gamblers in case of parent-partner casino problems arise.
How can one recognize a white label casino? It is not easy, because there is usually no information about a parent casino (although some casinos leave the parent casino indications in the site text or picture, for example, in the statement of payments). White label can be identified through its support telephone number – it is the same as for a parent casino (although the casinos of one group often use the same number). The poorest casinos may leave the standard site design. Besides, one can go to the software producer’s site – white label casinos are not mentioned there. One may also simply use search option, most of the sites contain the list of casinos with definite software and usually do not list white label.
Thus, it turns out, that white label casinos (as well as poker rooms or bookmakers) give good opportunities to businessmen-beginners, who want to have their own respectable casinos, but are not ready to invest much. For gamblers such casino is not the best gambling house to play – the risks are higher, so it is better to gamble in a parent casino.